To : John Alexander, Jr.
From : Elisabeth Uri, Phd.
Re : Asian Production Base
Date : February 21, 1995
___________________________________________________________
Your Memorandum regarding the proposed Asian
production base could not have been better timed to coincide with
the Marketing Divisionís vision of the strategic sales
direction of UT. As you have noted, there is no region of the
world which begins to compare in potential with that of East Asia.
These economies will be the engines of the future world market
and UT needs to be there. Perky is absolutely right in his assessment
of the importance of this region to our companyís future
and Marketing is behind this effort 100%.
Over the past week I have discretely contacted
our principal customers in the Asia-Pacific region and, although
none of them have indicated any interest in putting money into
a venture in Japan at this time, they all are strongly enthusiastic
about the idea of our having an Asian production base. They say
that they are tired of staying up all night to maintain contact
with us and look forward to the time when we can service them
in their time zone.
With respect to our Marketing in Asia, I
simply do not see how we could provide Yasuda with any exclusive
right in either Japan or Asia generally. Some of our principal
Japanese OEM customers (especially in the medical diagnostic equipment
production field) would never wish to deal with Yasuda as an intermediary.
On the other hand, from the market intelligence data I have been
able to obtain, I believe that Yasuda might be able to give us
access to the medium and smaller size semiconductor customers
in Japan (which we have never been able to access directly) through
their close relationship with Yasuda Electric. It would take
us decades and megabucks to obtain anywhere near equivalent access
on our own.
I think we should be really careful with
Yasuda in other Asian and world markets. At the Northern Hemisphere
Precision Machine Tools Marketing Alliance seminar in Prague last
month, one of the speakers commented at dinner that Yasuda was
known to ìfloodî patents in Japan on their competitors
technology and that they use those registrations to dominate Asian
markets. We should be careful about giving them anything exclusive
since given their strong technological capacity and resources
they could easily ignore distribution of our products and dominate
(with their substitute ìnon-infringingî products)
any market in which we cannot enforce our proprietary rights.
I would not let them have anything exclusive outside Japan unless
we got something very useful in return.
With respect to the MIPIT technology, I
donít see how we could give them any kind of license for
production or sales of these products. It is just too valuable
to us and fundamental to our future. Even though I understand
that Operations believes that we need certain technical manufacturing
expertise of Yasuda to commercialize the MIPIT technology during
the next two years, I just cannot see letting Yasuda into this
market over the long term. I really would not wish to see Yasudaís
MIPIT products in the United States or European markets in competition
with UT products (especially when we invented the concept!).
In summary, I think we should move ahead
to establish the Asian production base with Yasuda, that we should
basically give them no exclusive distribution rights in any market
other than the Japanese non-OEM wholesale market, and that we
should carefully guard our markets for the MIPIT technology.
Liz