To: Mr. John Alexander, Jr.
From: George Handy
Re: Proposed Production Project in Japan
Date: February 25, 1995
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This Memorandum is in response to your request for our recommendations
concerning the operational aspects of the proposed production
base in Japan. As you know, Operations intends for the fiscal
elements of the proposed plant to follow the model which we used
in the establishment of our plant in England, although on a somewhat
larger scale. As indicated by the Finance, the costs of the operation
will be considerably greater than the plant in England. However,
Operations does not expect any problem with the fiscal construction.
Thus, the concerns of operations focus on two principal areas.
The first set of issues concern the problem of locating a suitable
site for the plant and obtaining the land or a long-term lease
therefor. As you know, buying land in Japan is extremely expensive.
We therefore believe that it might be useful to seek a long-term
lease. We are looking into that possibility now although we are
finding it difficult to be seriously considered by Japanese lessors
because of the fact that we are a relatively unknown foreign company
in Japan. Perhaps our proposed Joint Venture partner could help
us in this regard. They may even have land available which we
could purchase or rent.
The second set of problems concerns technology licensing for the
joint venture. The joint venture will need to be licensed with
our basic precision tool manufacturing production and finishing
technologies. The principal issues here will be at what rate
royalty rate such technology should be licensed to the joint venture,
and territorial limitations for product sold which are produced
using license technology. We wish to be able to sell products
produced using our technology and manufactured by the joint venture
throughout Asia. However, because of our marketing and sales
plans, we will wish (within Antimonopoly constraints) to ensure
that such products do not end up being sold to our markets in
the United States or Europe. In addition, since sales and marketing
wish to develop UTís distribution system in Asia, we may
wish that the joint venture have an exclusive sales and distribution
arrangement with our wholesalers in Asia.
With respect to royalty rate, as you know, we are getting 4% of
net sales from our operations in England. We should try to get
at least that level in the Japanese joint venture. Depending
on how Yasuda views this issue, we may wish to try to obtain a
5 to 7% royalty or a royalty based on a different type of formulation.
A royalty of 6% of net sales would be ideal.
Another issue is whether we license our MIPIT technology to the
joint venture. As we have discussed, we eventually will wish
to have the joint venture produce products using the MIPIT technology
at the Japan production facilities. On the other hand, since
this is highly proprietary technology, we will need to have some
protections on use of the technology at the joint venture facility,
and obtain an appropriately high royalty rate to recover our substantial
investment in technology. The royalty for MIPIT technology products
should be 2% to 3% over that for our regular technology. Also,
we should ensure a delay in production of MIPIT technology products
at the joint venture of 2 to 3 years in order that our products
using this technology are brought to market and established in
the United States first.
Finally, I understand that we are considering trying to obtain
JOBOT technology for our industrial machine tool production division
as part of the ìdealî in this joint venture. This
would be very helpful technology for our efforts to retain market
share in this area and I would be willing to pay up to 6% of net
sales to be able to use it. However, I would prefer a royalty
rate of between 3% and 5% of net sales.
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