1972
The Procter & Gamble Company, Nippon Sunhome Co. Ltd., and Itochu Corporation
jointly establish Procter & Gamble Sunhome Co., Ltd. (capital: ¥2,000,000,000).
1973
Procter & Gamble Sunhome Co., Ltd. begins operation.
Marketing of All-Temperature Cheer powder laundry detergent begins.
All-Temperature Cheer, P&G's first product in Japan, became the country's
best-selling laundry detergent in 1976. Effective marketing helped vault
the product to the top, as the Company distributed product samples and
ran a TV commercial emphasizing that it worked in cold, hot or lukewarm
water.
1976
Marketing of Bonus liquid detergent begins.
Procter & Gamble Japan K.K. is established as a wholly owned subsidiary
of The Procter & Gamble Company of the United States.
1977
Marketing of Pampers disposable baby diapers begins.
After Pampers were introduced, the Japanese disposable diaper market
soared almost seven-fold, from 1.5 billion yen to over 10 billion yen
in 1979, with Pampers capturing a 90% share of the market.
1982
The Akashi Plant begins manufacture of paper products.
1983
The Moon and Stars logo is introduced as part of the Company's CI strategy
1984
Five affiliates are merged to form Procter & Gamble Far East,
Inc.
1985
Implementation of the "Ichidai Hiyaku" three-year business
program begins.
P&G acquires Richardson-Vicks, Incorporated.
1986
The Procter & Gamble Company (U.S.A.) becomes listed in the
Foreign Shares Section of the Tokyo Stock Exchange.
A toll-free telephone number for consumers and customers is introduced.
Marketing of Whisper sanitary napkins and Ariel powder laundry detergent
begins.
P&G became Japan's first consumer products company to introduce a
toll-free number for consumers. This move enhanced our image with consumers
while also allowing us to obtain information that proved valuable in
product improvement and development. For example, consumer comments inspired
our development of Pampers repeat tape and our easy-to-use measuring
cap for liquid detergents.
1988
Nippon Vicks K.K. changes its name to Procter & Gamble Health Care
K.K.
Implementation of the "Choten Totatsu" three-year business
program begins.
The "World-class quality which expands the lives of the consumers" slogan
is introduced.
Marketing of Rejoy shampoo with built-in rinse begins.
1990
The Company announces its Environmental Quality Policy.
1991
Implementation of the "Kakushin Sowa" four-year business program
begins.
P&G acquires Max Factor's world operations.
Marketing of Pantene hair care products begins.
1992
New P&G logo mark for worldwide use is introduced.
The Company's childcare-leave system is introduced.
1993
Japan Headquarters and Kobe Technical Center is completed.
Marketing of Vidal Sassoon hair care products begins
1994
Marketing of Pringles potato chips begins.
1995
The Great Hanshin-Awaji Earthquake damages the Headquarters building/Akashi
Plant.
Marketing of Joy dishwashing detergent begins.
Two art galleries - the Town Gallery and P&G Gallery - open in the entrance
hall of the Headquarters building.
1996
ECR is introduced in Japan.
The Public Trust Kobe Machizukuri Rokko Island Fund is established
jointly with Sekisui House, Ltd.
1997
Marketing of Inner Science hair care products begins.
Marketing of Max Factor cosmetic products begins.
1998
Marketing of Febreze fabric freshener begins.
1999
Implementation of the Organization 2005 global reorganization plan
begins.
New Trade Terms are introduced.
Marketing of Ace delicate bleach begins..
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