Barely two months after opening, Fallon Tokyo have won their first new
client. Dyson Ltd., the Japan branch of the UK home electronics company
best known for its revolutionary Cyclone Vacuum cleaner has appointed
Fallon Japan as their agency of record.
Fallon won the account following a two month review that involved six
agencies. According to unconfirmed sources, other agencies reviewed included
TBWA; Beacon; Grey; Asatsu-DK; Dentsu, Young & Rubicam; and Tugboat.
Dyson worked with Dentsu, Young & Rubicam shortly after entering
Japan three years ago, but has been less active as an advertiser recently.
"We were looking for a strategic & marketing communications
partner to help us achieve some very significant objectives in Japan
over the coming years. We set very high standards for our staff and products
and have very high expectations for our marketing partners. We believe
Fallon Tokyo can meet our strategic and marketing expectations." said
Mr. Yasuhisa Iida, Managing Director of Dyson in Japan.
"Dyson is known for their incredibly well-engineered and beautifully
designed products. They are ready to make a serious effort in Japan and
we are delighted to be their advertising partner." said Phil Rubel,
Managing Director of Fallon Tokyo. "Dyson does not take the typical
approach to developing products. Fallon strives to do the same when it
comes to creatively-driven marketing strategies and communications."
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