This menu includes a selection of articles about advertising
and marketing in Asia (mainly Japan and South
Korea) written over the past 20 years for a variety of magazines
in the USA, Europe, and Japan, including Advertising Age, ADWEEK, Marketing
Week, CB News, W&V, Media International, Intersect, Japan Scope,
ACCJ Journal, Campaign, Media, Revolution Asia, and the inter-nationalist.
In some cases the published versions differ from these, which as author's
originals, are often longer than the printed page would bear.
Moreover, since this is a home page, the story of my house in Seoul will be revealed when you click here. And similarly of our tea company, the Tea Museum in Tokyo (click here) and Seoul, (click here this site is only in Korean).
David Kilburn
Asia
China, where TV reigns supreme (May 2005) (PDF)
The China Factor (July
2001)
Cry Me a River ( China
to Sell Heritage to Highest Bidder) (July 2001)
Knights at the Table (Sir
Bob Riffs on His Future With Red Cell) (Feb 2001)
Living in media darkness (September
2000)
Interview with Martin Sorrell (July
1999)
Call it Destiny (Apr 1998)
Three Advertising Entrepreneurs
Coping with Crisis (Feb
1998) Asia's economic woes impact the ad industry
Asia rising: (August 1996)
Surging economies brings sweeping change to media across Asia
Media Specialists arrive
in Asia (Feb, 1997)
Sea Change: Media unbundles
in Asia (May 1998) a 1998 update of the previous article
Winds of change: New Korean
agencies challenges the status quo. (June
1997)
Brands Across borders - advertising
foreign brands in Asia (April 1997)
A Sporting Chance - Japanese
Agencies in Asia, can they cut it?
Sanctions may signal the end
for Burma's ad industry (August 1996)
Malaysia: Strict Rules relax
a little: - Advertising reflects "Asian Values." (July
1995)
Made in Malaysia (August
1997)
Back to the Fields: Rural Marketing (June
1998)
Media Unbundling Gathers
Momentum (July 1998)
The Slow Pace of M&A (August
1998)
Trouble in Paradise (October
1997) Thailand's creative stars
Taiwan: Asia's little dragon
takes to marketing (1989)
Japan is Back (March 2006)
Media mould-breakers (March 2006)
FTC permits business as usual (December 2005)
Fair Trade Commission probes agencies again (May 2005) (PDF)
Japan: a Long Road to Recovery (March 2005)
Interview with David McCaughan, McCann Erickson, Japan (May 2004)
Interview with Alejandro Lopes, Beacon (April 2004)
JWT forms new Relationship with Asatsu-DK (February 2004)
A Timeline of Dentsu's international development 1956-2004 (under development) (February 2004)
McDonalds consolidates with Dentsu; axes Hakuhodo, Asatsu (January 2004)
Fallon take Volkswagen from DDB in Japan (January 2004)
Fallon cleans up in Japan(December 2003)
Hakuhodo DY throws down the Gauntlet (November 2003)
Stretching the Agency/Client Relationship(HTML)..PDF Version (Sept 2003) Challenges for P&G and Beacon
Dentsu's Fumio Oshima discusses the agency's Strategic Partnerships (Sept 2003)
Fallon advances into Japan and hire Phil Rubel (July 2003)
Financial scandals hurt Japanese agencies July 2003
Color Coded Clients Beacon's new offices in Tokyo (June 2003 )
Japan's Economic decline hurts the advertising industry (May 2002 )
Sportz measures Sports WPP tool helps evaluate relationship Sport and Brand relationships (April 2003)
Signs of Change (Sept 2002) (Pressures mount for financial transparency and increasing accountability
It's a Different World (Sept 2002) McCann's perspective on Japan
Carat open in Korea (April 2002)
FIFA World Cup should boost Japan and Korea Positive impact expected for Agencies (Jan 2002)
Asatsu loses its largest client Mitsubishi Motors sack Asatsu (August 2001 )
A Sporting Chance costs Dentsu US$42 million cost of the ISL debacle(July 2001)
Dentsu readies for IPO (June 2001)
Publicis Aspires to be No.4 in Japan Fond hopes. (April 2001)
Dentsu and Hakuhodo target Internet Growth (October 2000)
Aegis enters Japan and buys SPI (August 2000)
DoCoMo eyes Europe (July 2000)
New Dentsu Ventures in Japan (June 2000)
Interpublic invests in Daiko
A New President for Hakuhodo (January 2000)
Where there is a WiLL, there is a . . (February 2000)
Japanese Advertisers discuss Accountability (December 1999)
Dentsu's Culture hinders International Growth (September 1999)
Fascinated with Japan: Phil Rubel A Canadian in Tokyo (August 1999)
Publicis plans de-railed in Japan (September 1999)
Who owns whom [table] (September 1999)
Who is . . . (September 1999)
Changing Times for Hakuhodo (September 1999)
Culture Conflicts (August 1999)
Nissan re-hires Dentsu (July 1999)
Gently does it in Asian alliance. (July 1999)
Management changes at Dentsu (June 1999)
TTNET: McCann builds new brands in Japan (June 1999)
Right Questions, Wrong audience (May 1999)
Media Specialists hurt Dentsu in Asia (March 1999)
Media makes the difference for DMB&B in Japan (Jan 1999)
Dentsu seeks to buy into Burnett (Dec 1998)
Interview with Martin Sorrell (Sept 1998)
Learning from the Masters (August 1998)
TBWA acquired Japan's Nippo Corp (August 1998)
WPP in partnership deal with Asatsu (August 1998)
Just Call us Omnipresent (June 1998) BBDO takeover I&S, Japan's #8th largest agency
Dentsu - the winner in Japan's elections (June 1998)
Interview with Shelley Lazarus (July 1998)
Dentsu: The Big Picture (March 1998) A new approach to international growth
The slow pace of change (April 1998)
Modern-day Shogun (Dec 1997) Calls for Reform in Japan
Reversal of fortune: international agencies challenge Japan's ad industry. (March 1997)
A Sporting Chance - Japanese Agencies in Asia, can they cut it?
Hitachi sack Dentsu overseas (January 1996)
Tokyu Agency restructures ahead of flotation (1996)
A new Asian vision for McCann (Sept 1996)
Adman leads Hakuhodo (1995)
Batey Ads finds Japan Partner (April 1995)
Under Western eyes (May 1995) - International Agencies in Japan
FCB takes first steps in Asian growth plan (April 1995)
Ogilvy & Mather return to Japan (April 1995)
Dentsu Grows in Asia (May 1994)
Ogilvy set to re-enter Japan with I&S' help (May 1993)
Dentsu Surprise (May 1993) Kogure replaced as president
Dentsu's new president, Yutaka Narita (June 1993)
Toshiba looks for passion in its agencies (July 1993)
Japan slow to automate Agencies steeped in tradition catching up with joint ventures (Nov 1993)
Japan cars, electronics try to avoid cuts in ads (March 1993)
Japan's image woes in Europe Survey reveals `communications problem' (Feb 1993)
Cola Bubbles in Japan - Comparative Advertising and Controversy (March 1992)
Nissan axes Dentsu (February 1992)
Nissan as a Business Partner (February 1992)
Dentsu's Second Network (Dec 1989)
Dentsu's International Growing pains (November 1989)
Hakuhodo's International plans (July 1989)
Martin Sorrell looks to the Far East (Acrobat PDF) (October 1988)
Sales Promotion via the Mobile Internet (June 2001)
So you thought WAP was a flop! (March 2001)
Drive Your Dreams (Feb 2001)
The Internet: (August 1996) A new way to sell in Japan
Japanese Clients surf the Internet - (Feb 1995) Early forays into cyberspace
Wired for Profit (May 1997)
More Restrictions on Tobacco Advertising (February 2004)
Initiative Media grabs Nippon Lever in Japan (November 2003)
Japan's NTV hit by TV Ratings Fraud (November 2003)
Japan's Advertisers call for Transparency (July 2003)
Japan's Advertisers call for TransparencyTranslations from the JAA Report (July 2003)
Consolidation & Decline in Japan (May 2003)
Osaka's hidden costs (July 2001 )
Japan's Media - Slow to change (May 2001)
Japan's TV Market(June 1999)
Will Europe ever breach Japan? (Dec 1998)
Media Professionalism in Japan (Nov 1998)
Japanese Agencies link with Satellite TV (Sept 1992)
Japan's Peoplemeter Controversy
Media Planning in Japan - a new skill finally arrives in Japan
Nikkei at 120 - (Oct, 1996) Nihon Keizai Shimbun's anniversary
Time of Change - (May 1995) Tough going for foreign media
Electronic Explorations - (May 1995) Digital News delivery in Japan
Deregulation- Deregulation's impact on the advertising industry
Men's magazines in Japan (June 1997)
Digital TV Broadcasting in Japan (June 1997)
Dirty Linen, Dark Secrets (Nov 1997) (Fraud at Japanese TV Stations)
The Future according to the Asahi Shimbun (April 1998)
Taku Tada: Creator of the year (June 1998)
Cannes Aspirations for '98 (June 1998)
Feminine Mystique (May 1998) Another look at women in Japanese advertising.
Women in Japanese Advertising - (March 1996) New goals and old prejudices
Women in Advertising: Two campaigns (Feb 1998)
Twilight of the Samurai: Men in Japanese Advertising (June 1997)
Hanae Mori (Dec 1997) Japanese influences in fashion
Reach for the Stars- (1991) Celebrities in Japanese Advertising(with updates )
Star Power (Jan 1998)- An update on celebrities in Japanese advertising
Hungry! Hakuhodo's cavemen commercials win the 1993 Grand Prix at Cannes
Luxury Goods Return - (Dec 1996) another boom for luxury goods
It's all in the family (July 1993) Shifting Values in Japanese advertising
Bilingual Commercials (February 1992)
Tatsuya Ishii Creator of the Year 1992 (June 1992)
Women in Advertising (Sept 1989) Agencies are forved to review the way women are shown in advertising.
A series from the Internationalist, 2004 ~. .
Hiroko Koide, Nippon Lever (PDF format)
Mari Sagiya, IBM (PDF format)
Kumi Sato, Cosmo PR (PDF format)
A Historical "snapshot" from 1988
Structural Differences (Autumn 1989) between Japan's advertising industry, the USA,UK
Facts & Figures about Japan's Advertising industry
Masaharu Matsushita on Advertising - (Aug 1993) views from Matsushita's Chairman
Election fails to stir voters (August 1993)
Brand building - the sporting chance November 2003
Japan goes West (July 2002) Japanese companies try to build brands
Frayed Trust, Broken Myths (June 2001)
Vending via the Mobile Internet (June 2001)
Life's little luxuries (Nov 1998)
A Yen for Luxury (Dec 1998)
Optimism about China (Oct 1998)
Japan's New Rich - (Nov 1989), Life at the end of the bubble
Japan's changing consumers
Toyota hangs tough (Jan 1993)
Japanese Food has a taste of Music (1993)
Japanese Department Stores rush to China (March 1993)
Pro-soccer takes Japan by storm (June 1993) J.League creates new market
Canned-Coffee steaming away in Japan (Oct 1992) Competition in the Canned coffee market
If it sells, Vend it! (1991) Vending machines create marketing opportunities
Gifting in Japan (1990) Rituals and marketing opportunities
Letters from Asia (Marketing Week, Oct 1996~): #1, #3,
" Kakaku Hakai" - (Jan 1996) Price Destruction" in Japan
The sun sets for lifers in Japan - the decline of lifetime employment
Growth of Cellular Phones in Japan (June 1997)
How Branding rescued the Japanese condom from extinction (June 1997)
003 - Is Japan losing its Cool? -
002 - Navigating the New Media
001 - Japanese systematic barriers to creative innovation
Business Unusual - A long running, monthly column in ANA's Wingspan inflight magazine that deals with some of the more unusual - even bizarre - aspects of business in Japan.
here for a menu of Business Unusual articles from before 1999International Comparisons for Advertising Expenditure (from Zenith Media)
Advertising Expenditure in Japan for 2002 (Dentsu Report in PDF Format)
Major Japanese Advertisers 1997/98
1998-1999 Monthly Gross Billings of Top Ten Agencies (September 1999)
A few facts & Figures
Structure of Hakuhodo DY Holdings and Hakuhodo DY Media Partners (PDF) (August 5th 2003)
Dentsu financial Results for Fiscal Year to March 31 3003 (PDF) (May 2003)
Dentsu & Publicis form a new sports marketing company (PDF)(December 2002)
Korea's Fair Trade Commission wants KOBACO reform (February 2004)
Ambitious Hyundai to explode on the global scene (September 2003)
Elliot Kang joins LG Ad after WPP takes control (Jan 2003)
Genardini sails into Adventure (May 2001)
Korea leads in Broadband (Feb 2001)
Korean Media under Siege (May 2001)
Diamond grabs Unilever AOR (April 2001)
KOBACO at bay (March 2001)
JWT eyes Adventure Adventure (Feb 2001)
Bunjee Jumping (April 1999)
Korean Agencies under pressure (Jan 1999)
Service with a Smile (June 1998) (Humor in Korean Advertising)
Korean Crisis Worsens (September 1998)
Facts & Figures about Korea's Advertising Industry
Korea's Agencies spread their wings - (August 1996) international moves.
Building a Modern Media Industry in Korea - (June 1996)
Taking Charge in Korea - (June 1996) a challenge for foreign agencies in Seoul
Newspaper Circulation War claims a life in Korea - (August 1996) Rough stuff
Cable TV comes to South Korea (Feb 1995) - the launch of Korea's cable TV service
South Korea's Cable TV stumbles - (June 1996) technical glitches hit new service
Letters from Asia (Marketing Week, Oct 1996~): #2
Korea aims to loosen rules for broadcast (December 1993)
Kim scales the top South Korean helps industry reach its peak (September 1993)
Young Chull Kim Korean businessman moves into magazine publishing (June 1993)
How Unilever's South Korean Partnership fell apart (August 1992)
Daewoo builds a brand (March 1997)
Daewoo Who? (March 1991)
Winds of change: a new generation of agencies challenges the status quo. ( June 1997)
My Korean House - Away from it all! Living in the splendor of the Choson Dynasty
The Tea Museum - Importing, retailing, and distributing quality teas to South Korea under our own brand name,
Links to English language Agency and advertising-related web-sites in Japan (alphabetical order)
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Revised: Friday, March 14, 2008 8:30 PM
Text Copyright David Kilburn © 1984--2006
http://www2.gol.com/users/kilburn/
