J.Walter Thompson Japan and Asatsu-DK have formed a new alliance aiming
to build business from major Japanese advertisers both in Japan and
overseas.
“
Within Japan we will jointly be able to make a highly customized offering
to major Japanese advertisers. This could include creating new agencies,
divisions, joint ventures, or independent business units specifically to
meet their needs,” said Ambar Brahmachary, President/CEO J.Walter
Thompson Japan Ltd. “The goal is to jointly win incremental business
that might not necessarily come to either of us alone,” Brahmachary
added.
The new relationship will extend throughout Asia, Europe, and North
America.
“
Within Asia, we are currently working out how we can work more closely
together country by country. If it makes sense, and there are no client
conflicts, we could merge or co-locate offices. The solutions could be
different in each country,” explained Brahmachary.
In Europe, the two agencies are initially exploring how to work more
closely in Germany, France, and the Netherlands. In the USA, where Asatsu-DK’s
offices are already co-located within JWT in New York, similar studies
are under way.
“
Essentially, we have transformed the existing partnership between WPP and
Asatsu-DK into a direct relationship between JWT and Asatsu-DK. This enables
us both to develop new initiatives not only in Japan but globally,” said
Brahmachary. . |