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Insights Menu:
Select the links below for additional insights:
Print Media
Discover the best places to advertise in print.
The Internet
Potential abounds in this rapidly growing media.
Reciprocal Marketing
A powerful way to tap in to existing markets in Japan.
Networking
Meeting the people that shape the market.
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| Identify your market and target it with Reciprocal Marketing programs. This is the 20th century form of bartering. Many companies with an Internet connected client base are interested in incorporating your company into their advertising campaigns. Offer their clients discounts or other incentives to buy their services, and everyone wins. This is very targeted marketing and every company has a specific market they want to sell their goods to, so target your audience!
This concept of marketing can be incorporated with multiple clients to maximize the benefits to those companies involved. Let us make Reciprocal Marketing work for you by getting you connected with the companies that offer the products and services that are relevant to your market. We'll help you expand your customer base without breaking your budget!
Examples:
- Join forces with an ISP in Japan by offering incentives to prospective clients that sign up with them. Offer a discount to be used in their advertising campaign for new customers. This saves you money, attracts customers, and targets a very connected audience.
- Connect with the largest English language school in Japan and target the 25-35 year old market that shops online while at the office. Let them offer your discount as part of their ad campaign. Tap into their advertising budget & ride it 'piggy back' in a way that benefits both companies.
- Offer gift certificates or other benefits as a sponsor at the many professional and industry related organizations that serve the Japanese community.
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